Waging MMO War - 3

If a guild does not progress through content in a MMORPG, some members will take advantage of opportunities to join guilds that are progressing.

Players: Guild leaders must encourage and stress progression through game content as one of the basic goals of the guild. Without progression, players will always gravitate towards a guild that helps them to progress as a player. Even the most loyal players can become distraught at a lack of content progression.

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